In this little informational booklet, he talks about his experiences while in the throes of book promotion. The highs and lows and the pitfalls of a new author on his biggest adventure are well-described and simply put. His tips are useful not only to the author but also to reviewers like me, who would like to know if they are doing a good enough job.
Also, it was greatly informative regarding Amazon’s ways of working which have always been a bit of a mystery to me. Apart from Amazon, he touches upon the various platforms that an author can choose to promote his book. He keeps the tone personal and the advice anecdotal.
He goes into great detail about the ways to find and contact reviewers and gives out a bunch of useful tips like what would catch a reviewer’s attention, how to manage your email list and so on. A few tips are useful even to aspiring authors who are still working on their first book as pre-publishing exercises.
BOTTOMLINE: I recommend this book to every new author. It’s short; it’s pithy; it doesn’t expect you dole out huge amounts of money or hire expensive professionals. But, it manages to tell you a few great ways to make sure that the world is aware of your book’s existence. It’s an easy to read self-help book for every new author.